Greening efforts to help the environment is not just in the products that we choose and in the activities that we do, it may also be applied in business marketing. How do you market your business and at the same time protect the environment?
Green efforts in marketing a business include ideas that avoid the use or misuse of natural resources. In short, these are ways that will support the environment and at the same time improve the way your products or services reach your market. Everything from Koozies to mobile market can be green
- Internet marketing – by using internet marketing you will not just reach your customers faster and more efficiently but you will also reduce the use of energy and paper which are often needed in traditional marketing strategies. Internet marketing is currently one of the most effective ways to become more visible and more marketable since more and more people use the web for almost everything they do. It would be a shame to overlook social networking marketing, email marketing and using your own website or blog to take your business closer to your target market.
- Use mobile marketing – just like internet marketing, mobile marketing is paperless. Since every person has a cell phone, you can take your business across this platform effectively. You can send your customers mobile messages about your products, services, promotions and sales. This form of marketing has taken to new heights since the arrival of newer and more efficient phones like android phones, smart phones and Windows phones. You will be able to reach your target market faster and at a more affordable way when you choose mobile marketing.
- Multifunction machines – if you have an office or a home office you will be able to help green the planet and save electricity with the use of multifunction machines. A fax, scanner and printer will save you energy; a scanner will help you save paper instead of printing what you need to send to your customers. You may scan documents and send them via PDF file for your employees and staff which is a paperless way of running your business marketing,
- Green products– You can now buy everything from green personalized koozies to cups made from recycled material. All are better than marketing with full on plastics from non recycled materials. Cost of these goods are going down dramatically a green koozie now only cost 35 cents!