Tag Archives: marketing

Marketing By Gender

Catching up on TED Talks, I recently heard Johanna Blakley speak about how social media will end gender as we know it.  Blakley’s hypothesis is that new media offers marketers the ability to segment in radically different ways, making traditional … Continue reading

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Making Pin Money

The other day one of my blogger friends forwarded me a message she had received from a marketer representing a lawyer looking to break into social media through the “mommy market.”  The marketer wrote: Many professional women plan to go … Continue reading

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Filed under News, Politics, Working Mom Blogs

On Being a “Mommy Blogger”

I was recent at a blogging conference where attendees were encouraged to attend affinity sessions such as politics, home renovation, photography, etc.  I opted into “parenting,” since that seemed like the best fit, even though my blog isn’t really about … Continue reading

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Filed under Working Mom Blogs