Monthly Archives: July 2011
Distancing From the ‘Nice’ World of Mommy Blogging
The other day I was invited to an event with a number of bloggers who are mothers. If you were a marketer you might call it a ‘mommy blogger‘ event. I knew hardly any of the other women, but one … Continue reading
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Macreconomics and Mothers
The dismal US jobs numbers and GDP growth have got me thinking about Norway. Recently the New York Times asserted that the country’s prosperity is fueled by the number of working women, 7% more than in the United States and … Continue reading
Marketing By Gender
Catching up on TED Talks, I recently heard Johanna Blakley speak about how social media will end gender as we know it. Blakley’s hypothesis is that new media offers marketers the ability to segment in radically different ways, making traditional … Continue reading
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Are Modern Parents Really So Miserable?
I’ve been reading a lot about the phenomenon that is ‘Go the F**k to Sleep.’ Some like it, some hate it. Strangely viral, the book strikes me as no more than a novelty. Who would want to read it more … Continue reading
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